Brand Guidelines
Updated April 2025
Inspiration
The Odyssey Studios brand is bold, colorful, and distinctive. It’s inspired by the aesthetics of the 1980s, leveraging bright colors and funky shapes to convey a sense of the creativity in our DNA. The confident attitude of this brand’s voice (both aesthetic and written) is a throughline that connects every aspect of the brand ecosystem.
Respect it. Love it. Live it.
Respect it. Love it. Live it.
Our Brand Promise
We craft stories that connect travelers with your brand… stories they want to share.
Design Principles
Instead of rules, we’ve written a set of principles (mostly borrowed and adapted from Dieter Rams) that gives you an idea of the world this brand lives in. Ultimately, we want people who see the Odyssey Studios brand, in any form, to say, “Yeah, thats it!”
It’s innovative
We innovate in storytelling all the time. Our brand must do the same thing. It isn’t static. It's not prescriptive. It’s adaptive to the situation. But, all that to say, it still must be cohesive and in the end, feel like a total system, not a bunch of disparate pieces.
It’s aesthetic
It has to look as good as it sounds, and sound as good as it looks. From the choice of photos to the consistency in which each element is created and placed, it must be balanced, elegant, and visually tight.
It’s honest
If we promise to tell fun, engaging, entertaining stories for our clients, we must do the same with our communications. People won’t believe we can do what we say if we don't do it for ourselves. Let's not be shoeless cobbler’s kids.
It’s thorough
Every detail matters, every time. A brand is only as strong as it’s weakest representation. So, you, as the representative of our brand, are as powerful as any other single factor our clients interact with. It all matters. Every single time.