Brand Guidelines

Updated April 2025

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Typography

Our typefaces (or fonts) to use across all coms.
Prmary Typeface
Archivo 900
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijkln
opqrstuvwxyz
0123456789.&?!$

Archivo is a grotesque sans serif typeface family originally designed for highlights and headlines. This family is reminiscent of late nineteenth-century American typefaces. The font's technical and aesthetic characteristics are crafted for high-performance typography. It was designed to be used simultaneously in print and online platforms and supports over 200 world languages.

Archivo is licensed by Google and can be used natively in any Google app, like Slides, Docs, and Sheets. You can also download and use Archivo on your desktop.

Primary Weights
ARCHIVO BLACK (900)
ARCHIVO EXTRA BOLD (800)
ARCHIVO BOLD (700)
ARCHIVO SEMI BOLD (600)
ARCHIVO MEDIUM (500)
ARCHIVO REGULAR (400)
ARCHIVO LIGHT (300)
ARCHIVO SELECT LIGHT (200)
ARCHIVO SELECT THIN (100)
Acceptable Alternative
Roboto should only be used when access to Archivo is limited or not available on a desktop computer. All other cases should default to Archivo.
Roboto 900
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijkln
opqrstuvwxyz
0123456789.&?!$

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Roboto is licensed by Google and can be used natively in any Google app, like Slides, Docs, and Sheets. You can also download and use Archivo on your desktop.

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