Brand Guidelines
Updated April 2025
Logo
Download allIn the zip:
- Logo in color and in black
- Logo reversed (white)
- A trimmed variant of each (no right border)
- A lockup with Miles Partnership
- A lockup with “an original series”
- An Odyssey Creators Logo
Our logo is simple, clean and bold. Our logo is the keystone of our brand identity. It should always be presented with prominence and clarity.
To be clear, our logo is comprised of two words, Odyssey and Studios, with the word “Odyssey” cut out of a rectangle and the word “Studio” framed by one. Both are locked together, and skewed upward by 4º.
The word “Odyssey” is set in a whimsical, yet bold serif, while the word “Studio” is rendered in a sans serif that adds a second dimension of legitamacy to the overall mark.
To be clear, our logo is comprised of two words, Odyssey and Studios, with the word “Odyssey” cut out of a rectangle and the word “Studio” framed by one. Both are locked together, and skewed upward by 4º.
The word “Odyssey” is set in a whimsical, yet bold serif, while the word “Studio” is rendered in a sans serif that adds a second dimension of legitamacy to the overall mark.
Logo on dark & light
On light colors, use the pink version of the logo on light backgrounds, and the white version on dark backgrounds.
We are always looking for contrast to ensure legibility no matter how big the logo is.
We are always looking for contrast to ensure legibility no matter how big the logo is.
Scale & clearspace
Always ensure the logo is legible and use your best judgement when scaling. If it becomes difficult to read it may be too large or small.
Give the logo room to breathe. If you crowd the logo, it devalues it and removes its prominence. A good rule of thumb is to give it about .5x its height in clear space all the way around.
Give the logo room to breathe. If you crowd the logo, it devalues it and removes its prominence. A good rule of thumb is to give it about .5x its height in clear space all the way around.
Logo as a tag
In many cases the logo can be used like a tag (top or middle right) in your layout. In that case, use the “trimmed” version of the logo.
Please try to use the logo as a tag in most cases. On cover pages, back pages, or when it simply doesn’t work, use your best judgement.
Logo bumper
An animated logo bumper was created to be used as a slate when crediting Odyssey Studios in a production.
Download Video FileLogo don’ts
Our logo is a very important piece of communication in our brand. It is critical to avoid the following improper treatments.
Do not remove the 4º angle
Ensure enough contrast
Don’t add strokes, shadows, or other effects
Don’t add gradient or pattern fills
Don’t squash or squeeze the logo
Don’t add your own text or alter the logo lockup
Other variants
The Miles x Odyssey logo is to be used on shared Miles/Odyssey marketing materials like presentations. This is a rare case. Please check before using.
The Odyssey Originals logo is only to be used on Odyssey-owned IP such as original programs.
The Odyssey Originals logo is only to be used on Odyssey-owned IP such as original programs.
Icon
This square icon is to be used only in social media profiles. It should not be used in any other stand-alone manner.
