Color conveys emotion.

Color plays a crucial role in Odyssey’s identity. It conveys a sense of personality, creativity, and fun. It’s a collection of bold ideas, coming together to inform a large part of our brand’s unique DNA. Together, this system of colors helps create consistency in our brand and provides needed contrast to ensure our messages are loud and clear.

Primary Colors

Sunset Pink is our primary color and should be used to create impact and capture attention. It's critical to find a balance, though. Used too much, it loses its impact.

Secondary Colors

Secondary colors should be used as accents. They should be used sparingly and always with deference to our primary colors.

Usage

Our primary color should be used to make a big impact. Overlaid on imagery with the correct contrast ratio, and set with bold type, the combination makes a statement about our brand.

When using secondary colors, above is a great example of how to use them as accents. Highlights, additional colors to draw attention fo something different, backgrounds, etc., are all acceptable ways to utilize the secondary palette.